Everyone Loves Collins Orthodontics

Everyone loves our Collins Orthodontics pictures. It started with a group photo in 2017. Dr. Collins and his employees posed on a sidewalk outside a grocery store in downtown Rochester MN. Scott chose the location for its lighting, available posing aids (benches) and ample parking.

We knew it was a barrier-breaking photo when he took it. We liked it’s bright, clean aesthetic and how close everyone sat or stood to each other. It accurately presented the employees as a tight-knit group of friends who genuinely enjoyed being together. This was highly unusual for a business photo then and now.

Our business customers see something different. They see color-coordinated clothing. They are amazed at how pleasing it looks and ask us how we did it. The short answer is, we didn’t. Dr. Collins’ office staff chose a color palette and helped each other assemble their outfits around it. They started with hues of blues and pinks - blue to match their logo and pink because it was a trendy “pop of color” everyone already had in their closets or could easily find at the mall.

Collins Orthodontics changes its pop of color every year. One year it was yellow. The next year it was burgundy. The year after that, when they opened their new, bigger location, it was turquoise. This helps keep their website and related marketing lively and fresh.